Branding & Advertising
kasneb Brand Guidelines and advertising
Purpose
These guidelines ensure consistent, lawful and respectful use of the KASNEB trademark and brand identity. They are grounded in the Trade Marks Act, Cap 506, which criminalizes marks against unauthorized use, misrepresentation or dilution.
Core Principles
Our trademark is a unique identifier of our services and must not be altered.
Use must reflect kasneb's reputation for professional education, certification and related purposes as per our mandate.
All applications of the trademarks must comply with the Trade Marks Act, Cap 506 and related rules and regulations enacted from time to time.
Proper Usage
Always use the official kasneb logo, name and colours as provided by kasneb.
Use the trademark only in connection with authorized kasneb programs, certifications or partnerships, where appropriate to identify kasneb as the service provider or trademark owner.
Maintain clear space around the logo; do not distort, rotate or recolour.
Prohibited Uses (Potential Infringement)
Infringement occurs whenever there is unauthorized use which is likely to create confusion or misrepresent origin. Examples of infringement include:
Using the kasneb mark on goods/services without written authorized approval from the Accounting Officer.
Suggesting endorsement, accreditation, or partnership by kasneb without its express consent.
Modifying kasneb's name, name or slogan in ways that dilute its distinctiveness.
Using similar marks, names, names or logos that mislead the public into believing they are associated with kasneb.
Registering web domains or social media handles incorporating "kasneb" without prior written authorization.
Enforcement & Remedies
kasneb reserves the right to monitor usage and take legal action against infringement and misuse.
Infringement may result in injunctions, damages, or seizure/disposal of infringing goods or services under the applicable laws.
Suspected misuse should be reported to kasneb or the Kenya Industrial Property Institute (KIPI).
Use of KASNEB Brand
- Training institutions display kasneb logo after formal accreditation approval
- Employer states "Our staff are kasneb-certified"
- Website links to official kasneb site
- Printing kasneb logo on books or merchandise without written approval
- Implies sponsorship or affiliation without authorization
- Website uses kasneb name in domain (e.g., kasnebtraining.com) without approval
Advertise with us!
Your institution deserves valuable visibility with the right audience. kasneb offers targeted advertising and partnership opportunities that place your brand directly before students, professionals, key decision-makers and stakeholders. Through strategic platforms and strategic touchpoints, we help your brand build awareness, strengthen credibility and achieve long-term results.
Partner with us and let your brand stand out where it matters most.
For more information, contact us at corporateaffairs@kasneb.or.ke